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Why Catering To Mobile Users Is Vital For Company Growth

Increasing mobile usage
The number of mobile users is rapidly increasing, and this
trend is set to continue. In fact, according to Statista, the number of
smartphone users worldwide is expected to reach 3.8 billion in 2021, and this
number is projected to grow to 4.3 billion by 2023. With such a massive user
base, catering to mobile users is essential for businesses to stay relevant and
competitive.
Mobile users have high expectations
Mobile users have high prospects when it comes to their
online experience. They expect websites to load quickly, be easy to navigate,
and provide a seamless user experience. If a website is not enhanced for mobile
users, it can lead to a poor user experience, resulting in high bounce rates
and low conversion rates. Catering to mobile users by creating mobile-friendly
websites or mobile apps is, therefore, essential to meet these expectations and
keep users engaged.
Mobile users are more likely to convert
Mobile users are more likely to change than desktop users.
According to a study by Google, mobile users are 1.4 times more likely to
convert than desktop users. This is because mobile devices are always within
reach, making it easier for users to make a purchase or complete a form on the
go. By catering to mobile users, businesses can tap into this high conversion
potential and increase their revenue.
Mobile users are loyal customers
Mobile users are more likely to be loyal customers than
desktop users. According to a report by Localytics, mobile app users are 2.5
times more likely to become loyal customers than desktop users. This is because
mobile apps allow for personalized experiences, push notifications, and other
features that create a more engaging and loyal customer experience. By catering
to mobile users, businesses can tap into this loyalty potential and build
long-term relationships with their customers.
Mobile users are more engaged
Mobile users are more engaged than desktop users. According
to a study by Comscore, mobile users spend 87% of their time on mobile apps and
only 13% of their time on mobile websites. This is because mobile apps offer a
more personalized and engaging experience than mobile websites. By creating
mobile apps or optimizing mobile websites, businesses can tap into this high
engagement potential and keep users coming back for more.
Mobile users are social
Mobile users are more likely to engage with social media on
their devices than desktop users. According to a study by GlobalWebIndex, 80%
of social media time is spent on mobile devices. This is because social media
platforms have optimized their user experience for mobile devices, making it
easier for users to share, comment, and engage with content on the go. By
catering to mobile users, businesses can tap into this social potential and
increase their brand awareness and engagement.
In conclusion, catering to mobile users is vital for company
growth in today's digital age. With increasing mobile usage, high user
expectations, high conversion rates, and loyal and engaged customers,
businesses must prioritize mobile optimization to stay relevant and
competitive. By creating mobile-friendly websites, mobile apps, and social
media strategies, businesses can tap into the high potential of mobile users
and drive growth for their company. Read More inspireehealth
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